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Genghis Grill Unveils New Prototype

Who We Are

Genghis Grill, the nation’s leading create-your-own concept launched in Dallas,Texas in 1998, challenging fans to Go Bowl(d) and create something special.

At Genghis Grill, each guest is a chef, offering broad appeal and catering to various flavor preferences and lifestyles including keto, gluten-free, low-carb, vegan and vegetarian options. Each guest begins their journey at the famous Fresh Market Bar, where they can choose from over 80 fresh ingredients and flavorful sauces. Then, the Genghis Grill grillmasters cook their creations to perfection on the iconic grill. Sometimes you just want to let our Bowl Experts do all the work – and we’re happy to do so. We create unique, diverse and fun flavor and ingredient combinations in our Chef-crafted bowls, which you can order from the table or online easily.

Today, the brand has more than 50 locations open across the country, serving 3.2 million customers annually. We’re on our way to offer customization, freshness and fun in more communities across the nation. We consider ourselves Bowl Experts, and Genghis Grill is well on its way to becoming America’s favorite bowl restaurant.

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Genghis Grill franchise interior
Genghis Grill stir-fry bowl
Genghis Grill franchise exterior

Family of Brands

Founded in 1998, Genghis Grill is the nation’s leading create-your-own bowl chain, renowned for its fresh, hot and healthy food, and its interactive dining experience. At Genghis Grill, guests forge their own flavor by creating a bowl filled with exactly what they are craving. Guests start at the famous Fresh Market Bar where they choose from over 80 fresh ingredients and flavorful sauces. Then our grillmasters cook their creation to perfection on a large grill. For guests that prefer our Bowl Experts do all the work, they can order ready-made bowls, with flavors from all around the world, right from the table or easily online. Genghis Grill challenges you to Go Bowl(d)!

BD’s Mongolian Grill is the original create-your-stir-fry restaurant, serving up a unique, fun and interactive Asian-fusion experience, established in1992. Guests are invited to create their perfect bowl from a variety of hand-chopped vegetables, premium proteins, sauces, spices and more. Guests can also let the Chefs do all the work, and order Chef-curated stir-fry bowls, featuring elevated flavors and premium ingredients delivered straight to the table. Combine that with delicious starters and delectable desserts, a craft cocktail from our full bar and top-notch service, and you’ve got the unique BD’s experience that’s sure to Create A Stir!

Flat Top Grill originated in Chicago in 1995 with a vision to bring fresh, flattop grill-style cooking to the U.S. Flat Top Grill’s elevated Asian-fusion experiences combines the comforts of an upscale full-service restaurant, with an interactive dining experience that has helped the group become a preferred destination in the markets it serves across the Midwest. At FlatTop, guests are invited to Eat Adventurously, choosing from the freshest hand-cut vegetables, bold scratch-made sauces, premium meats & seafood, and signature spices, to craft their own experience or guests can order Chef-composed bowls, Poke or Ramen right from the table or online. Our mixologists craft unique cocktails in the bar, featuring exotic ingredients, to create an unrivaled dining experience you won’t soon forget.

Where We're Going

Genghis Grill franchise interior
Genghis Grill franchise interior
Genghis Grill franchise interior

Future Innovations & Growth Plans

Starting in 2017, the brand started making significant, foundational investments in technology and training to grow the off-premise segment. Partnering with Olo on an innovative, custom online ordering platform, the off-premise digital experience features flexible options for convenient pickup, curbside service and branded-delivery services, in addition to partnering with all major 3rd party delivery providers. Genghis recently launched Genghis Grill Catering, to capture another significant market and drive incremental revenue. Today, off-premise sales makeup over 35% of overall sales, with the goal being to grow those sales to over 50% in the next few years.

In 2018, Genghis put a focus on brand reimaging, heightened customer service, improved food quality and even more operational excellence to continue to refine the customer experience. Recently, the brand has added new service options and new flavors with Chef-curated bowls for easy ordering, featuring flavors from all around the world, including traditional Asian-fusion, Tex-Mex, Italian and more.

Genghis Grill has identified key markets in its franchise expansion strategy across the South Atlantic, Midwest and Southwest as part of its development plan, offering the perfect opportunity for restaurant operators looking for a DMA filler or to expand their restaurant portfolio.

Who We Serve

Breakdown of ages served


Breakdown of genders served


Breakdown of average incomes served

Average Income

Brand Offerings

Online Ordering system powered by Olo, includes partnership with all major3rd party delivery providers, branded delivery options and full integration with Rewards program. Custom front-end online ordering experience built in 2018 to leverage a best-in-class user experience

Automated Curbside Pickup for online orders

Genghis Rewards program powered by Punchh with over 1.3MM subscribers, of which 280K+ are members of the loyalty program. Genghis Rewards is also available on a fully-integrate Mobile App, featuring online ordering. Multiple marketing channels including paid digital advertising, email, SMS Text Messaging, SEO/SEM, streaming and more

Group ordering and catering menus for large parties

Restaurant Support Center with over 100 years of collective industry experience

Formats/Real Estate

  • Smaller footprint with emphasis on off-premise and limited seating further reduces occupancy costs
  • Pick-up and delivery friendly
  • Flexible footprint provides more real estate options
  • Scalable design options
  • Operations friendly processes
  • Prime greenspace for growth

Ideal Candidates

  • Genghis is actively awarding locations to franchise partners who are looking to team up with a refreshed, reenergized concept.
  • Ideal franchisees are sophisticated, well-capitalized operators who have multi-unit and development experience and the bandwidth to open at least three locations.
  • Restaurant operators looking for a filler in their DMA because further growth with current concept is constrained or to add another brand to their restaurant portfolio.
  • Experienced restaurant operators or skilled GM’s who are looking to take their first step into the multi-unit ownership space.

Investment Information

  • Liquidity $750K+
  • Net Worth $1.5M+
  • Depending on geography, size of the store, configuration of the store and several other determining factors, the investment per store ranges from$350,000 to $975,000.

Where We're Growing

Genghis Grill growth map

Open for Growth

Potential Availability

Open for Future Expansion (5+ Years)

Established Genghis Grill Franchisee invests in brand’s new development strategy

Prominent Create-Your-Own Bowl Concept Announces Multi-Unit Signed Franchise Agreement in Washoe County with longtime Franchisee

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How We Support

Genghis Grill offers personalized and comprehensive start up and on-going support to franchise owners from day one. Before the opening of your restaurant, we provide assistance with site selection, construction assistance and access to architectural and design consultation. In addition, we provide on-the-job training, grand opening assistance and everything in between. Our ongoing support provides marketing guidance, exclusive supplier and purchasing program, restaurant-level performance evaluations and benchmarking, product innovation, feedback and support.

Restaurant Support Center

We offer personalized and comprehensive start up and on-going support to franchise owners from day one. Everything from marketing guidance, exclusive supplier and purchasing programs, restaurant level supervision, product innovation, feedback and support. We are not successful unless you are!

Backed by a Family of Brands

Mongolian Concepts, LLC is the parent company of Genghis Grill, BD’s Mongolian Grill and Flat Top Grill. We are able to leverage the buying power and scale of all 3 brands collectively, to provide significant cost-of-goods and services savings.

Real Estate & Construction

We provide plans and specifications for construction that are tailored to meet space requirements. We will evaluate the location selected by you and designate your Protected Area for your Restaurant.

Startup Assistance & Training

Before the opening of your restaurant, we provide assistance with site selection, construction assistance and access to architectural and design consultation. In addition, we provide on-the-job training, grand opening assistance and everything in between.

Marketing & Brand Power

We assist in all marketing plans, materials and advertising. Additionally, we provide systemwide support with promotions including new menu items and seasonal offerings. We also provide turnkey assets for highly-targeted, localized marketing.

Newly opened opportunities available now.

If you think you have what it takes to Forge Your Own Future with a Genghis Grill franchise, send us your contact information, and we can start your epic journey to Stir Fry Nirvana today.

Contact Information


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Investment Information

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